Product Marketing Manager

Opportunity

The Manager, Product Marketing supports credential products through strategic and integrated marketing initiatives aimed at boosting student enrollments in certificate/credential programs. The role involves developing full funnel, omnichannel campaigns in collaboration with product, marketing, and external partners, with a focus on meeting University and product objectives.

Responsibilities:

• Gain expertise in the education credentials market and develop sub-brand positioning and messaging.
• Strategize, build and develop the credentials sub-brand, positioning, message and audience direction, ensuring consistency across paid, owned, and earned channels, as well as internal channels.
• Create and execute multi-channel marketing campaigns (e.g., website, social media, email) to drive leads and enrollments.
• Collaborate with analytics teams to measure and optimize campaign performance.
• Track and measure ROI for creative / messaging execution of campaigns, reporting on campaign performance and student enrollment results.
• Partner with internal teams and external agencies to ensure consistent branding and compliance.
• Support program-specific initiatives and contribute to ongoing improvements through a test-and-learn approach.
• Develop email campaigns with the CRM team to target specific audiences with messaging and content relevant to their opportunity with new credentials.
• Have a test and learn mindset to bring forward new ideas and improvements in deliver powerful campaigns
• Manage multiple initiatives with varying timelines to ensure they are completed on time and with efficiency.
• Assure all external communications and materials meet brand guidelines and are compliant, by working with our Legal and Compliance teams.
• Decipher research to understand and convey competitive differentiation.

• Partner with the web team to author pages and update websites to deliver on our web strategy for the product.
• Completes other duties as assigned.

Qualifications

• Bachelor’s degree in marketing or related field.
• 5+ years of marketing experience; education sector experience a plus.
• Strong communication, presentation, and leadership skills.
• Experience in ROI measurement and marketing techniques.
• Proficiency in Microsoft Office, and web applications
• Spanish fluency and international market familiarity are beneficial.
• Self-starter that is comfortable supporting working with new initiatives and is interested in further developing their marketing skills.
• Professional presentation skills and leadership abilities to implement planned campaign rollouts.
• Comfortable working with ambiguity and in a new product capacity.
• Ability to work in a dynamic, fast-paced environment; willingness to travel up to 10%.