Director, Digital Performance Marketing

Summary:

We’re seeking a Digital Performance Marketing Leader to craft and execute the strategy that brings the magic of Cosm to life every single day. This isn’t just another marketing role, it’s a unique opportunity to build and own a full-funnel, high-impact digital ecosystem that connects Fans with immersive, unforgettable experiences at an unprecedented scale.  In this role, you’ll lead the development of a performance marketing strategy from the ground up, driving acquisition, retention, and lifetime value across programmatic, paid social, search, video, and emerging channels. We’re looking for a passionate, results-driven leader who can scale campaigns across our two flagship venues—and beyond as we grow.  Success in this role will require close cross-functional collaboration with Creative, Sales, Data, Product, and Operations teams to deliver measurable, high-ROAS campaigns.  You will be leading a talented team of digital media professionals, fostering a culture of innovation, performance, and continuous improvement across all channels.

This position is a people manager role reporting to the Vice President Venues Marketing.

Responsibilities:

Strategic Leadership:

• Lead the development and execution of the paid ad & programmatic media strategy to support overall marketing and business objectives.
• Own the end-to-end digital media planning and buying process, ensuring campaigns are optimized for performance across key programmatic platforms (e.g., Google DV360, The Trade Desk, etc.)
• Work closely with marketing leadership to align programmatic initiatives with broader company goals and strategies.
• Stay ahead of industry trends, new technologies, and emerging programmatic capabilities to ensure the company remains at the cutting edge of digital advertising.

Campaign Management & Optimization:

• Oversee the execution, optimization, and measurement of programmatic media campaigns across display, video, mobile, social, and other digital channels.
• Collaborate with data and analytics teams to build actionable insights, ensuring continuous campaign optimization and performance improvement.
• Ensure accurate targeting and segmentation to maximize audience reach and engagement, utilizing first-party and third-party data.
• Analyze and report on campaign performance, providing recommendations for continuous improvement and refinement of media strategies.

Vendor, Budget, & Resource Management:

• Build and maintain strong relationships with programmatic media partners, technology providers, and external agencies to ensure the best value and performance.
• Develop and manage the programmatic media budget, ensuring efficient spend allocation and cost-effective strategies to achieve campaign objectives.
• Monitor and report on spend, performance, and ROAS for each campaign to ensure financial efficiency and marketing effectiveness.

Data-Driven Decision Making:

• Use data, performance metrics, and analytics to inform decisions and refine strategies for greater campaign effectiveness and audience targeting.
• Partner with the Strategy team and leverage external analytics resources to measure and report on KPIs such as CPA, CPL, ROAS, and other key digital media metrics.

Experience:

• Experience: 10+ years of experience in digital marketing, with a strong focus on programmatic media buying and campaign management.  Sports experience is required.
• Technical Expertise: Deep understanding of programmatic media platforms (Google DV360, The Trade Desk, Amazon DSP, etc.), real-time bidding (RTB), audience segmentation, and data management platforms (DMPs).
• Leadership: Excellent leadership and communication skills, with the ability to inspire and motivate a team to achieve common goals.
• Analytical Skills: Strong analytical skills with the ability to translate complex data into actionable insights and recommendations.
• Industry Knowledge: In-depth knowledge of digital media trends, technologies, and best practices in programmatic advertising, as well as a deep understanding of consumer behavior and audience targeting.
• Problem Solving: A creative problem solver who can innovate and adapt strategies to meet business goals in a constantly evolving landscape.
• Communication: Excellent communication skills, with the ability to clearly articulate strategies, goals, and results to internal and external stakeholders.

Preferred Skills & Qualities:

• Experience with advanced analytics tools and platforms such as Google Analytics, Tableau, or similar.
• Familiarity with multi-channel media strategies and integrating programmatic with other digital marketing efforts.
• Expertise in developing and optimizing cross-platform digital media strategies that deliver measurable results.

The annualized base salary range for this position in California is $160,000 to $215,000. The base salary offered will factor in internal equity and may also vary depending on the candidate's geographic region, job-related knowledge, skills, and relevant experience, among other factors.