Digital Marketing Associate, Simon & Schuster Canada

Simon & Schuster Canada is looking for a creative and motivated full-time Digital Marketing Associate to assist with and execute digital marketing campaigns, including social media, influencer marketing, email marketing and website maintenance. Reporting to the Senior Digital Marketing Manager, the Digital Marketing Associate will assist with developing and executing digital marketing plans and campaigns for our list. The ideal applicant will possess a strong knowledge of the digital marketing landscape and have a keen eye for content creation and design. Simon & Schuster Canada is currently working in a flexible/hybrid work model, and candidates must be within commuting distance of Toronto.

Responsibilities:

• Assist with planning and executing all digital marketing initiatives including newsletters, influencer marketing, digital advertising (video/podcast/search/display/paid social), website and content marketing.
• Tracks and analyzes ad performance and results, providing insights and recommendations for improved KPIs.
• Manage select social media channels, including planning and posting content, writing copy, creating images and videos, engaging with followers, maximizing reach and growing audience. Collaborate with marketing team to ensure brand consistency.
• Assist with developing and executing strategic social media marketing tactics, and paid and organic social media initiatives, tracking performance and optimizing approach to drive improved results.
• Assist with website management, including keeping homepage up to date with banners and new titles. Plans and executes seasonal and topical content to improve SEO and drive sales.
• Compiles social media insights and measures social media content performance using various internal and third-party tools, including Sprout Social and Google Analytics.
• Successfully build and monitor relationships with our influencer database, ensuring we build strong connections and create champions for our brand and authors.
• Create and/or coordinate videos, photography, email assets, templates, presentations, and other assets, as needed.
• Contribute to special projects and initiatives as needed, supporting the company’s strategic goals and editorial vision.

Qualifications:

• Undergraduate degree or equivalent work experience.
• 2-4 years of hands-on marketing experience, preferably in a publishing environment.
• Impeccable time-management skills with the ability to multitask.
• Creative thinker with the ability to generate innovate ideas and solutions to marketing challenges.
• Passion for and understanding of the ever-changing landscape of social media. Must be proficient on all platforms, be familiar with social media management and listening tools, and be willing to be in front of the camera.
• Experience planning and executing digital advertising including Meta, Google, Amazon (advertising and store building), Pinterest, TikTok, Spotify, Goodreads, etc.
• Proficiency with video, audio and photo editing tools. Must understand digital media formats and have working knowledge of HTML.
• Familiarity with website CMS.
• Ability to understand historical, current and future trends in the digital content and social media space.
• Strong copywriting, copy editing, and presentation skills.
• Detail-oriented approach with the ability to work under pressure to meet deadlines.
• And of course, a passion for books!

To apply, please submit your resume and cover. Please note, we will only consider applicants who provide a cover letter. If you don’t meet all the job requirements, or if you’re overqualified, let us know in your cover letter why you’re the right person to join our team. We want to hear from you!